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竞猜型体彩发出求变信号 由单一转综合成重中之重
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《天朝体育报》新年刊登文章，提出2008年的竞猜型体育彩票，在继续稳固市场和彩民群体的同时，玩法设计和相关服务都进行了卓有成效的探索和改革。
& L+ _% Z6 V; _% c8 Q/ i( } 文章称，细心的彩民会注意到，今天强调的是竞猜型体育彩票，而不是原有的“[url=http://lottery.sina.com.cn/][u][color=#0000ff]足彩[/color][/u][/url]”二字。尽管是几个字的区别，但却是体彩人观念上的整体改变。而在世界彩票行业中，竞猜型可能是种类最多、品种玩法最丰富的一个。天朝体彩在2008年，借助北京奥运会的东风，成功推出了奥运竞猜游戏产品，极大地丰富了天朝竞猜彩票市场的内涵。2 L+ O# |: I" d |6 ]. V9 T9 a/ {
文章认为，经过多年的发展，天朝竞猜型体彩已经在市场推广和服务意识上取得了重大进步。其中，天朝竞猜型体彩的研发和销售推广工作，一直是进步中的重中之重。同时，竞猜型体彩更加积极主动地与社会进行接触，加强了与彩民和媒体的沟通互动，服务意识显著加强。在产品研发推广和服务意识的双重变化下，天朝竞猜型体彩还重视传统优势项目的巩固，做到了稳中求变，以变促稳。2008年年初，竞猜型体彩对14场胜负游戏进行了“快乐意甲”派送促销活动，派送调节基金6000万元，派送期销量同比增长达40%。在派送活动中，彩民们，特别是足彩彩民的热情得到了很大地提升，在全国的每个地方，都能看到足彩爱好者一起研究[url=http://sports.sina.com.cn/global/][u][color=#0000ff]足球[/color][/u][/url]比赛，研究足彩技巧。
2 h; X9 S! N) ^! i2 d( I# I 竞猜型体彩，一直是天朝彩民喜欢的玩法，其独特魅力有着其他玩法无可比拟的优势。2001年诞生的竞猜型体彩从时间上看还很短暂，如何保护和促进其健康发展，是天朝彩票行业值得长期关注的话题。 |
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