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一首3分22秒的歌曲,能装载多少人的理想生活?
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5月24日～5月31日之间,数万网友将心中的理想生活以文字、照片等形式向天猫投稿,这些朴实却掷地有声的故事和内容,化作一句句歌词和MV片段,最终凝结在了天猫代言人易烊千玺演唱的《生活就该这么爱》这首歌里,引发全网超1.5亿次的观看。
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当全民参与一首新歌的孵化,多元化、个性化的声音才能被听见。而这,也正是天猫2022年最想做的事:在电商进入留量时代的当下,将“做好每一个用户的感知和体验”作为灯塔,搭载百万品牌驶向消费者的热爱之境。这首万人共创的天猫618主题曲《生活就该这么爱》,便是巨轮起航的号角。 5 v% x$ ^6 Q! q1 B8 K$ j) J
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一、万人谱写理想生活之歌
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& S. C" A+ ^- |$ D如果问一个创作者,一首歌的诞生他最快乐的环节是?答案很可能是两个字:过程。因为一部小说能有1000个结局、一首歌能够有1000种版本,作者只是选择了其中一条旅程走下去......换句话说,创作的真正乐趣便在于它文本的开放性。
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- U( P: m0 c% j2 p: }2 I6 H5月24日,天猫发布了一条易烊千玺参演的预告视频,向全网征集网友们的理想生活故事及照片,邀请全民共创理想生活之歌《生活就该这么爱》,顿时引来数万网友的围观,相关话题词阅读破20亿,讨论量超300万。 ; M$ g* F: r& T. _& T
0 m+ j+ E! n' T6 |5 p在话题词#千玺唱出你的理想生活#下也成了人们吟诵理想生活的集体空间:
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) [+ {7 ~2 t( Q' v0 K. n Y1 b我的理想生活,是当海滩辣妹..... ; u1 A3 G* ~. b# R4 b
& o% }) d7 S* R6 B+ f- u! _3 Z我的理想生活,是父母在身边......
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我的理想生活,是要和心爱的人环游世界...... : z @' S8 v+ R
8 Y( r: v4 v- `3 X0 M我的理想生活,是三餐四季,三五好友,见风景见世界......
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$ Y0 L* T/ P; D: X5 b我的理想生活,是每天早晨有牛奶和鸡蛋...... & v. w5 v" A2 w/ R4 m; u% S4 n4 m
4 u& L' k4 i% H0 X) ~6 `4 `. N我的理想生活,是宇宙尽头还有爱...... 5 G: {) F' Y' e+ s/ { Y
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于是,互联网的世界里多了一场万人共谱理想生活之歌的吟颂之旅,而现实世界多了一些对于理想生活的向往与构筑。
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# e& [( s+ C9 a* P; o4 A) W9 l$ Q2 Y二、网友和摇滚乐的“梦幻联动“ 1 V+ B3 ~9 {* E+ i$ [7 w
& j. ~( N5 t- _# s! u0 j% w5月28日,一个“天猫618主题曲改编自一首很酷的摇滚歌曲”的消息火速传播。随后国内集结最多乐队的独立唱片公司“摩登天空”官微正面回应,让网友猜歌名并许诺抽取幸运儿“承包下半年的livehouse”。瞬间摇滚圈的乐迷也按耐不住了,其中一小撮嗅觉灵敏的歌迷们,甚至猜出了这首歌的原创——摇滚乐队“后海大鲨鱼”。 5 {2 d; r; P! Y |; s/ @% o. q1 F" v
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" L' O5 @, f) F7 c, N$ I0 e5 K一支摇滚乐队的歌曲由上万网友二次创作,再由代言人千玺演绎,究竟会产生什么样的化学效果? . }/ T- j8 U) x9 G9 |
/ {- h. d: @3 l/ ]: |0 [终于在5月31日,一首由千玺进行演唱和出演的天猫618主题曲《生活就该这么爱》震撼出炉,歌词皆取自于网友投稿的理想生活故事,当中不乏网友亲述的真实声音;编曲来自后海大鲨鱼乐队的经典作品《心要野》。MV则由网友投稿的理想生活照片集锦而成,以拼贴画的形式呈现出理想生活的异彩纷呈。
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改编自《心要野》的《生活就该这么爱》,表达了对理想生活的向往。从摩登天空公号的文章得知,这个全新的改编版本是由付菡和乐队的伙伴,一起在录音棚就音色、编曲、乐器之间的配合一点一点抠出来的。主唱付菡亦担任此次主题曲的制作人。后海大鲨鱼乐队是国内顶尖的女主唱乐队,主唱付菡则兼具唱作人、导演、艺术家等多重身份为一体,以她为核心的后鲨有着超出一般摇滚乐队的艺术价值。 9 P0 ~% c3 g" Z6 n# a
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《心要野》主题表达的是“活在当下,过自己的理想生活”,这与天猫理想生活的slogan有着异曲同工之妙。改版版本《生活就该这么爱》希望以此鼓舞每一位热爱生活的人,心怀理想,努力去实现自己的理想生活。就像歌里唱的“我想为你唱 |
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