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一首3分22秒的歌曲,能装载多少人的理想生活? * L" E4 g8 `3 D7 X. @
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( K: D+ N, a& }: O5月24日～5月31日之间,数万网友将心中的理想生活以文字、照片等形式向天猫投稿,这些朴实却掷地有声的故事和内容,化作一句句歌词和MV片段,最终凝结在了天猫代言人易烊千玺演唱的《生活就该这么爱》这首歌里,引发全网超1.5亿次的观看。 ; Y# A: @' W. N( ]$ b* c
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当全民参与一首新歌的孵化,多元化、个性化的声音才能被听见。而这,也正是天猫2022年最想做的事:在电商进入留量时代的当下,将“做好每一个用户的感知和体验”作为灯塔,搭载百万品牌驶向消费者的热爱之境。这首万人共创的天猫618主题曲《生活就该这么爱》,便是巨轮起航的号角。 ) P" l; p& p* r5 T
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一、万人谱写理想生活之歌
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Z# y: P8 E6 c ?; U如果问一个创作者,一首歌的诞生他最快乐的环节是?答案很可能是两个字:过程。因为一部小说能有1000个结局、一首歌能够有1000种版本,作者只是选择了其中一条旅程走下去......换句话说,创作的真正乐趣便在于它文本的开放性。
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& E6 S0 b( _" J6 W0 {( `+ @7 `5月24日,天猫发布了一条易烊千玺参演的预告视频,向全网征集网友们的理想生活故事及照片,邀请全民共创理想生活之歌《生活就该这么爱》,顿时引来数万网友的围观,相关话题词阅读破20亿,讨论量超300万。 9 m \& A3 Z& M. f1 {& O
" q( t% |$ {7 r2 ^, h* w, s# O在话题词#千玺唱出你的理想生活#下也成了人们吟诵理想生活的集体空间:
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我的理想生活,是当海滩辣妹..... $ O# H/ ]% `" Z5 ~3 P. [5 d
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我的理想生活,是父母在身边......
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我的理想生活,是要和心爱的人环游世界...... 0 Y# ?2 K( Y& c# X9 V' N
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我的理想生活,是三餐四季,三五好友,见风景见世界...... ! n! f; C* i: h4 B
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我的理想生活,是每天早晨有牛奶和鸡蛋...... ! G9 ^) o* W( ~1 j& O4 O
3 i1 k1 s5 ]3 ~! _6 `我的理想生活,是宇宙尽头还有爱......
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于是,互联网的世界里多了一场万人共谱理想生活之歌的吟颂之旅,而现实世界多了一些对于理想生活的向往与构筑。 7 q! u; c# w" E8 ]7 ?1 x
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二、网友和摇滚乐的“梦幻联动“ f) z8 x0 l% N8 E7 p+ g. L* O
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5月28日,一个“天猫618主题曲改编自一首很酷的摇滚歌曲”的消息火速传播。随后国内集结最多乐队的独立唱片公司“摩登天空”官微正面回应,让网友猜歌名并许诺抽取幸运儿“承包下半年的livehouse”。瞬间摇滚圈的乐迷也按耐不住了,其中一小撮嗅觉灵敏的歌迷们,甚至猜出了这首歌的原创——摇滚乐队“后海大鲨鱼”。 ! ^# y3 Y$ ]. C% k# D. W6 M
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一支摇滚乐队的歌曲由上万网友二次创作,再由代言人千玺演绎,究竟会产生什么样的化学效果? + O7 D% s/ ?9 `
5 S1 H$ [6 f1 U& d3 c8 w终于在5月31日,一首由千玺进行演唱和出演的天猫618主题曲《生活就该这么爱》震撼出炉,歌词皆取自于网友投稿的理想生活故事,当中不乏网友亲述的真实声音;编曲来自后海大鲨鱼乐队的经典作品《心要野》。MV则由网友投稿的理想生活照片集锦而成,以拼贴画的形式呈现出理想生活的异彩纷呈。
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/ i+ L& |: f' I/ q- I改编自《心要野》的《生活就该这么爱》,表达了对理想生活的向往。从摩登天空公号的文章得知,这个全新的改编版本是由付菡和乐队的伙伴,一起在录音棚就音色、编曲、乐器之间的配合一点一点抠出来的。主唱付菡亦担任此次主题曲的制作人。后海大鲨鱼乐队是国内顶尖的女主唱乐队,主唱付菡则兼具唱作人、导演、艺术家等多重身份为一体,以她为核心的后鲨有着超出一般摇滚乐队的艺术价值。
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! J# }: {* e* `" E# {《心要野》主题表达的是“活在当下,过自己的理想生活”,这与天猫理想生活的slogan有着异曲同工之妙。改版版本《生活就该这么爱》希望以此鼓舞每一位热爱生活的人,心怀理想,努力去实现自己的理想生活。就像歌里唱的“我想为你唱 |
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