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奢侈品牌爱马仕公布举办元界时装秀的计划
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奢侈时尚品牌对元宇宙、加密货币和不可替代代币 (NFT) 表现出越来越大的兴趣。在提交了涵盖数字资产多个问题的商标申请后，被称为 Hermes 的奢侈品牌正在为其进入 Web3 奠定基础。
爱马仕宣布计划举办元宇宙时装秀
美国专利商标局 8 月 26 日提交的一份文件显示，该商标涵盖了不同的领域，例如用于查看、存储和管理多种资产的可下载软件，包括虚拟商品、数字收藏品、加密货币和在线世界中使用的 NFT。
爱马仕还申请了提及零售店服务的商标，这些服务将以虚拟商品、时装秀和贸易展览为特色。这些节目将在在线、增强和混合现实环境中看到。它还将提供一个在线市场，买卖双方可以访问虚拟商品。
爱马仕起诉罗斯柴尔德
今年 1 月，新商标申请是在对 Metabirkins 的创始人 Mason Rothschild 提起诉讼几个月后提出的。该诉讼是针对 Rothschild 提起的，原因是他涉嫌使用 Birkin 品牌名称从其 NFT Metabirkin 系列的销售和转售中赚钱。
爱马仕对罗斯柴尔德提起的长达 47 页的法律诉状称，他利用“MetaBirkins”品牌通过将“Meta”前缀整合到其著名的商标名称“Birkin”中，从著名的 Birkin 包包商标中获利。这导致用户认为 MetaBirkins 是奢侈 Birkin 品牌的一部分。
针对 Rothschild 的诉讼可能是该奢侈品牌申请其商标权以涵盖元界、加密货币、NFT 产品和代币的原因之一。
爱马仕不是第一个，也可能不是最后一个与元界相关的品牌。包括阿迪达斯、蒂芙尼公司、杜嘉班纳、古驰和耐克在内的几个时尚品牌已经推出了与加密货币相关的产品。上个月，Dune Analytics 发布的数据显示，这些公司从 NFT 中产生了总价值 2.6 亿美元的销售额。
今年早些时候，Decentraland 元界世界被用来举办第一届元界时装周。为期四天的数字时尚活动在虚拟跑道上展示了几款可穿戴设备。元界时装周吸引了一些顶级奢侈时尚品牌的参与，包括Etro、Tommy Hilfiger、Dolce & Gabbana、雅诗兰黛、Elie Saab。元节事件发生了四天。
来源：金色财经 |
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