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Ticketmaster 将在 Flow 上发布 NFT
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作为试点计划的一部分，Ticketmaster 在过去六个月中悄悄铸造了超过 500 万个 NFT。今天，它宣布了将其计划扩展到即将到来的 NFL 赛季的计划。
关键要点
经过为期六个月的安静试点计划后，Ticketmaster 今天公开公布了其 NFT 计划。 该公司将在 Flow 上发行 NFT，Flow 是由 Dapper Labs 开发的以 NFT 为中心的区块链。 Ticketmaster 计划向本赛季 100 场 NFL 比赛的门票持有者发行 NFT。
领先的票务服务 Ticketmaster 现在将通过 Flow 区块链为现场活动发行 NFT。
Ticketmaster NFT
票务行业巨头 Ticketmaster 经过为期六个月的安静试点计划后，正式进入 NFT 领域。
使用 Ticketmaster 的活动组织者现在可以在现场活动之前、期间或之后发布 NFT。根据新闻稿，Ticketmaster 的“目标是在整个粉丝旅程中解锁独特的集成。”
Ticketmaster 最初于 2021 年与Polygon合作，向 NFL 持票人发布虚拟票根 NFT。然而，今年，该公司选择采用 Flow 区块链；它通过向超级碗 LVI 门票持有者提供的70,000 多份 NFT来试点这种合作关系。
该合作伙伴关系将延续到这个 NFL 赛季，并计划向 100 场精选比赛的参与者发布 NFT。虽然一些 NFT 预计会带来各种好处，例如名人聚会或忠诚度奖励，但其他的只是数字收藏品。
Ticketmaster 在过去六个月中悄悄推出了 NFT 功能，据报道在此期间铸造了超过 500 万个 NFT。试点计划中的表演者和组织者包括阿波罗剧院、摇滚乐队 The Black Crowes 和创作歌手 Gavin DeGraw。
票务的未来？
Flow 是由 Andreessen Horowitz 支持的Dapper Labs构建的区块链，该实验室通过强调体育和以体育为主题的纪念品在 NFT 市场取得了巨大的成功。Dapper Labs 的项目包括 NBA Top Shots、NFL All Day 和 UFC Strike。
合作消息传出后， Flow 代币上涨了7.5%。Ticketmaster 是世界上最大的票务服务公司之一，在美国体育市场占有很大份额；其众多合作伙伴包括美国国家橄榄球联盟 (NFL)、国家篮球协会 (NBA)、国家冰球联盟 (NHL)、美国网球协会和世界摔跤娱乐 (WWE) 等。虽然人们一再推测区块链将成为新票务行业的支柱，但 Ticketmaster 是迄今为止最大的行业参与者。
Dapper Labs 似乎处于有利地位，可以进一步利用其与美国体育联盟的品牌关联。虽然它的受欢迎程度仅限于美国，但 NFL 对美国观众来说是一个巨大的娱乐品牌，在 2019 年大流行前的高峰期，其年收入超过150 亿美元。NFL 的整体运营价值约为 1320 亿美元.
最后，此举似乎表明 NFL 和 Ticketmaster 对 Web3 技术的兴趣日益浓厚。例如，今年早些时候，超级碗 LVI 半场秀以著名的 NFT 爱好者 Snoop Dogg 为头条新闻，为 Oculus 用户提供了元界风格的虚拟现实参与选项。再加上它与 Flow 和 Ticketmaster 的新合作伙伴关系，这表明至少有一个主要的体育联盟正在向 Web3 倾斜，而不是更进一步。
来源：金色财经 |
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