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站台涉骗NFT 名人背书的NFT还能买吗？
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自NFT以社交网络头像、数字藏品等形态进入消费市场后，娱乐圈、体育圈的名人也开始为各种NFT代言，甚至有名人参与到一些NFT项目的发行制作中。 今年6月到8月，美国消费者权益保护组织Truth in Advertising 关注到名人为NFT站台的现象，着手收集名人利用个人社交媒体影响力推广NFT的信息，并陆续向19位推广过各种NFT项目的名人发出警告信，提醒他们披露与所推广NFT项目之间的关系，否则将涉嫌欺骗性营销。该组织表示，将保留通知监管的权利。 收到警告信的名人不乏歌手贾斯汀·比伯（Justin Bieber）、麦当娜（Madonna）、NBA球星奥尼尔（Shaquille O'Neal）等顶流名星。「一些名人在他们宣传的 NFT 和/或 NFT 公司中拥有个人股份，但他们没有披露，这违反了联邦法律，」Truth in Advertising 也提醒消费者，购买名人推广的NFT时需要警惕财产损失。 已经出现了名人站台涉骗NFT的现象。今年5月，美国喜剧演员安东尼·安德森（Anthony Anderson）推广过的NFT项目Candyverse停止更新，数百名投资者遭遇损失。 为各种NFT站台的不仅只有海外名人，华语娱乐圈明星也热衷此道，他们同样存在与项目暧昧不清的关系。而NFT市场转寒也让名人代言的NFT价值一落千丈，徒留一地鸡毛。 19位名人因推广NFT被TINA警告今年8月，又有17位海外名人因推广NFT被美国消费者权益保护组织Truth in Advertising（以下简称「TINA」）警告，该组织以发信的方式提醒这些名人，在社交媒体上推广NFT可能涉欺诈性营销，敦促他们尽快对外披露与所推广的NFT项目之间的实质性联系，以避免侵害消费者的权益。 TINA是一个致力于保护消费者免受欺诈性广告伤害的非营利性消费者权益保护组织，也是一个广告监督机构，一旦发现广告中存在违法行为，该组织会向监管部门发送法律投诉信。 从今年6月起，TINA就开始向涉 |
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