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昔日龙头Axie已死 GHC能否接过重担？
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GameFi站在DeFi、游戏与NFT的交叉点上,取众家之所长,自成一体,并在今年夏天经历了一轮爆发,头部项目如AXS、MANA、SAND等都获得了百倍甚至千倍的增长,各项链上数据与融资情况也非常可观。
然而正如DeFi在发展与沉淀过程中遇到性能、安全、可持续性等问题,开启了DeFi2.0的进化之路。GameFi在经历了爆发之后,同样面临一些困难:比如可玩性差、经济模型难以持久、治理滞后等。这些问题让GameFi经历了爆发之后,开始沉寂下来,于是行业内对于GameFi2.0的呼声和实验随之展开。
什么是GameFi2.0?现在并没有统一的定义,GameFi2.0概念的提出更多的是解决GameFi1.0面临的问题,GameFi2.0内涵的完善与发展,可能需要更多的人在后续不断的实践过程中来逐步充实和总结,从而形成更高的执行速率,更好的可玩性,更持久的经济模型,乃至更多的可能。
在笔者的思考下GameFi2.0概念的提出需要解决1.0出现的问题,才有可能成为一个周期性更长的金融游戏,目前由于对此并没有一个标准定义,需要更多的项目方和从业者在后续不断的充实和试错,最终定义一个标杆性的产品,我将会就此阐述一些我的观点。
1、提高游戏可玩性,丰富链游2.0的游戏生态
GameFi1.0的游戏为什么不像一款游戏性?就是因为可玩性太低,基本都无法逃脱卡牌合成类、投资挖矿类、宠物养成类,而真正适合做链游的游戏一定要富有竞技性,通过与他人的竞技交互,完成经济模型内的资产交流,才能维持一个长久的游戏群体,不至于出现投资玩家看到币价下跌立即抛售装备退游,导致更加严重的群体性踩踏。
为什么大部分传统游戏不仅无法赚钱,还需要玩家持续性购买付费型道具,却依然有那么多玩家在线,为游戏厂商贡献了巨大的流量和金钱?其核心便是可玩性的优越,让玩家能获得愉悦、成就感等精神上的附加值。在维持了一部分核心玩家后,这个游戏只要不出现极大影响游戏平衡性的事故,永远会有玩家忠诚的支持。
2、优化金融体系,打造可持续发展的经济模型
在链游领域,绝大多数玩家其实都是抱着投资的想法进入市场的,那么一款游戏仅仅好玩,是不会吸引到更多的用户。只有真正做到"Play to Earn",达到边玩边赚,才能把爱玩游戏的玩家和专注于投资的用户都吸引进来,这就对游戏的金融体系,或者说经济模型有较高的要求。其实大家都心知肚明,游戏的收益需要源源不断的新玩家入场,持续推高币价,才能让大家的账面都看到"浮盈"。而链游1.0的大批次消亡,正是因为无法容纳更大的资金体量支撑,后续力量不足,进而一个接一个的倒下。如何做到链游的生命周期延长,甚至一直持续下去,是一个必须考虑的问题。
目前笔者发现了一款游戏GalaxyHeroes(中文名银河英雄),经济模型采用了更为完善的机制,代币GHC作为游戏内外的联动桥梁 ,模拟出一个比较完善的游戏内经济模型。游戏定位是大型的3D 对战+NFT链游,通过对官方宣传视频的观看,在可玩性和操作性方面都非常不错,满足了一款优秀链游首先要好玩的特性。在经济体系方面,玩家首先通过闯关与pk获得源源不断的游戏收益,而又有体力的限制和代币的消耗,可以做到大大拉长游戏的生命周期。游戏的收益主要与玩家角色的战力值相关,加上代币的通缩,让前中后期进入游戏的玩家在每日收益方面不会有太大的区别。GHC在代币产出和销毁之间做到了一个比较不错的平衡,能够做到对游戏经济做到及时的把控和平衡,相信会在未来随着游戏玩家、章节关卡、活动板块的增加,日益发展成一个庞大的"生态系统",通过自身的循环能力,消化掉很大一部分的游戏泡沫。
总而言之,如果一款链游只注重金融体系,用收益吸引玩家,一定会出现阶段性、周期性的崩盘,又由于游戏性不强和热点的散去,逐步被淘汰。只有打造好游戏本身,让游戏的场景更丰富,主线剧情更吸引人,同时经济模型循环起来,进一步形成社交、自治性社区或者工会的生态,才能够在链游2.0甚至是3.0时代站稳脚跟。目前来看GHC有非常大的潜力,笔者将会持续关注。 来源：金色财经 |
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