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必发Betfair创造史上最大广告 迎接造访维也纳的球迷
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全球最大的广告牌吸引了乘飞机抵达维也纳机场 (Vienna Airport) 来观看2008欧洲杯 (Euro 2008) 决赛的球迷的注意力。
4 Q: N2 g O @ 该广告覆盖50个足球场大小的面积。网络博彩公司 Betfair 在过去的四个月中种植不同种类的植物从而拼出了 “NO.1 FOR FOOTBALL AND STILL GROWING!” 的广告词。Guinness Book of World Records(TM)（《吉尼斯世界纪录大全》）现已正式将该广告评定为迄今最大的广告。
( |1 Q6 E! e4 e) B" t 该广告长1,380米、宽316米，总面积436,000平方米，是当地农民和园艺家自2月份至今在田地里的辛劳成果，可以在最后接近维也纳国际机场 (Vienna International Airport) 时看到。该广告的官方纪录名称为”The World’s Largest Advertising Hoarding”（全球最大的广告牌）。 % B U* P/ @7 g' b8 j4 H: D0 r
创造这个广告牌消耗了9吨小麦种、53,000株金盏花、1.5千米棉花网以及油菜、甘菊、芥菜、三叶草、罂粟和草坪。每个字母’高’44米宽41米。 " `& [+ E. T. d B6 [
外观尺寸：高1,380米×宽316米；总面积436, 250平方米
! R- {. J* f( T: N" Z& C1 }4 w 广告牌面积相当于： - K/ y: d7 S2 P, b, ^
-- 50个足球场 8 L/ @/ j, @3 o' @ v" r' ^; D/ c
-- 651个网球场 ' _4 n: d3 p. [4 ?9 n5 g2 G6 T* |
-- 62个伦敦特拉法加广场 (Trafalgar Square) & L( ^( N. R. _" e* S/ R+ i
你可以在这里塞下约4,847,222个足球 . K! ]" p0 y T5 z5 }
或是维也纳恩斯特-哈佩尔球场 (Ernst Happel Stadion)（决赛场地）的8.9倍大。 : N8 S, t, x( W/ V& D a
长度相当于埃菲尔铁塔 (Eiffel Tower) 横躺下来的4.2倍，或
. d' r( c4 v- G6 u/ j-- 伦敦金丝雀码头 (Canary Wharf) 塔高的5.7倍
@% [# C* p3 b7 Z4 @; @' [-- 伦敦“小黄瓜” (Gherkins) 大厦的7.5倍
! ?2 z9 C( r( P0 A5 J-- 迪拜塔 (Burj Dubai)（竣工之时将是世界最高建筑）的1.7倍。 : K) j5 a' d; K
-- 135辆伦敦 Routemaster 巴士（长度），按宽度则为314辆
& K* K. ]- \. I! Y4 d; U$ F2 W 字母的大小：44米高×21至41米宽
/ u2 |9 r# {0 w7 j 使用的植物： 6 T0 e2 U" W0 K. m6 k
“No.1” 和 “GROWING” = 油菜（8千克种子）+ 芥菜（10千克种子） 3 B. @0 _, w6 {5 `2 x1 M8 j
“FOOTBALL” = 草坪（40千克种子） 7 u( A$ C% G( f$ R# `
“AND” = 法国金盏花（超过53,000株） , `+ P6 P( G! _" k& p {
“STILL” = 罂粟（10千克种子）
: ~0 V# K$ a- j- C0 \2 T3 C+ I“FOR” = 泥土
6 A( `& z$ h; v5 f2 E4 T# l% F8 q* d镶边 = 甘菊（70千克种子） ! Y) }5 D3 _. l8 t- X& q% d
背景 = 小麦（9吨种子）
; A V$ m3 e) a* `9 L- w‘Betfair’图标 = 棉花 -- 1.5千米×5.8米宽 1 D& c7 N0 Y2 h: X( p
时间框架：
) {* t' l, O# |- R7 g1 C: R+ j2008年2月18日，测量场地
; f0 h' T6 b! F( l4 @7 Q7 \2008年2月28日，播种甘菊和小麦
+ C# B5 |- ^. s+ y9 A/ k7 S" G2008年3月上旬，测量字母，总测量点达650处，为期两天。接着耕出标语
: w* z: N3 o1 {( {2008年3月25日，种植草坪
/ [5 ]. f E' o4 c/ l; ^" ^2008年4月7日，播种油菜、芥菜和三叶草
7 e: [8 @# `) `' F0 {: u$ ]2008年5月15日，栽种法国金盏花 # |$ P$ l; E4 g" B. u9 G
2008年6月1日，用石灰和棉花土工膜创作 Betfair 图标 [ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200001.jpg[ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200002.jpg[ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200003.jpg |
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