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必发Betfair创造史上最大广告 迎接造访维也纳的球迷
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全球最大的广告牌吸引了乘飞机抵达维也纳机场 (Vienna Airport) 来观看2008欧洲杯 (Euro 2008) 决赛的球迷的注意力。 ) E; ]' U3 [! g8 ?0 g ] h+ }
该广告覆盖50个足球场大小的面积。网络博彩公司 Betfair 在过去的四个月中种植不同种类的植物从而拼出了 “NO.1 FOR FOOTBALL AND STILL GROWING!” 的广告词。Guinness Book of World Records(TM)（《吉尼斯世界纪录大全》）现已正式将该广告评定为迄今最大的广告。 , L; _: E$ b' m9 `( e7 N. F' g% n
该广告长1,380米、宽316米，总面积436,000平方米，是当地农民和园艺家自2月份至今在田地里的辛劳成果，可以在最后接近维也纳国际机场 (Vienna International Airport) 时看到。该广告的官方纪录名称为”The World’s Largest Advertising Hoarding”（全球最大的广告牌）。
4 ^5 G( G$ P: ^- H! M) t: b 创造这个广告牌消耗了9吨小麦种、53,000株金盏花、1.5千米棉花网以及油菜、甘菊、芥菜、三叶草、罂粟和草坪。每个字母’高’44米宽41米。 j! A: n/ R3 B. i
外观尺寸：高1,380米×宽316米；总面积436, 250平方米
! R8 a8 Q3 S- V4 ^# C 广告牌面积相当于：
3 {! K2 y3 E" n- f/ z-- 50个足球场
- w" U- v. d5 x! H6 w8 u. B1 u. A0 M-- 651个网球场 + ~" C* Z# R8 B/ `$ Y
-- 62个伦敦特拉法加广场 (Trafalgar Square) % c2 L$ v9 _7 q
你可以在这里塞下约4,847,222个足球
* O% U9 a0 b# ?6 t; l& r3 e或是维也纳恩斯特-哈佩尔球场 (Ernst Happel Stadion)（决赛场地）的8.9倍大。
( p6 W- N: R0 j1 h X1 g长度相当于埃菲尔铁塔 (Eiffel Tower) 横躺下来的4.2倍，或 / P2 ]5 L& k" a( b1 v
-- 伦敦金丝雀码头 (Canary Wharf) 塔高的5.7倍
0 H, X$ t5 v4 Y$ k. ?-- 伦敦“小黄瓜” (Gherkins) 大厦的7.5倍 : R0 i, w* e* t
-- 迪拜塔 (Burj Dubai)（竣工之时将是世界最高建筑）的1.7倍。 ) q( D, g: t6 z, \& G
-- 135辆伦敦 Routemaster 巴士（长度），按宽度则为314辆
5 Z, _4 H. j6 u0 \' n& w 字母的大小：44米高×21至41米宽
( ~: d% p3 p% M+ u |; Q. B 使用的植物： 6 z0 V! d* k& Q. H+ W9 A9 k
“No.1” 和 “GROWING” = 油菜（8千克种子）+ 芥菜（10千克种子） 8 c" \" \, a) S4 t3 ^
“FOOTBALL” = 草坪（40千克种子） ) W. F+ _ u" f" t3 x* h2 t/ |
“AND” = 法国金盏花（超过53,000株） . `8 g, u' N- W/ \7 F
“STILL” = 罂粟（10千克种子） 7 X, j0 H! {% h3 h6 q) q
“FOR” = 泥土 6 S: y. X6 a M) }1 y) v5 Y
镶边 = 甘菊（70千克种子） 9 b3 f# a8 a- n$ Y& c- V
背景 = 小麦（9吨种子）
, H. s' q2 d3 I: B6 ]% |1 i; I‘Betfair’图标 = 棉花 -- 1.5千米×5.8米宽
; c$ ]( P8 ~" ?( A" R1 g 时间框架：
$ M+ c, c' _3 M! w( y5 ]2008年2月18日，测量场地
2 v0 A8 c6 \1 }8 @8 ]2008年2月28日，播种甘菊和小麦
+ X6 a' ^8 u2 U7 @3 l% N2008年3月上旬，测量字母，总测量点达650处，为期两天。接着耕出标语 # G/ `9 Y8 ]. b4 P2 y! F
2008年3月25日，种植草坪 5 F7 C- Y* o! D; r; J. e. e
2008年4月7日，播种油菜、芥菜和三叶草 % S& k( U/ }# G% z" B
2008年5月15日，栽种法国金盏花 3 S. l9 v" Y5 p
2008年6月1日，用石灰和棉花土工膜创作 Betfair 图标 [ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200001.jpg[ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200002.jpg[ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200003.jpg |
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