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[tr][td]彩票作为一种新型的消费方式，不在乎中奖多少，关键在于得到一份期盼，公益彩票已经成为居民生活娱乐不可或缺的一部分。日前，某彩票网站对彩民购彩习惯进行了一项详细调查，从数据上我们大体可以将天朝的彩民消费群体分为三大类。
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最具潜力彩民! o) U8 @* [) Z! Q% p/ r) V
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休闲性群体4 Q1 J. o3 n4 m& Q0 l
) X8 v& Z* j. [' H8 J 月收入5000元以上
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+ X0 w, n* n3 M 该群体主要包括企业老总、白领人员。这个群体月收入在5000元以上，以30岁至49岁的中年男子为主，本科以上的比例约占到70%。
7 F6 [ F+ Q. @$ G% a ?
' K3 E3 u4 [' T# H( f" o( B 这类人工作繁忙，购彩主要是实现休闲的目的。但是对公益彩票的娱乐性极其感兴趣，他们喜欢参加一些比较有刺激性娱乐功能的游戏，以缓解工作压力。同时，他们对自身的健康状况比较关注，也认同彩票的公益性，特别是2008年奥运会以来，对于体育健康的投入很有必要，在对待公益彩票的态度上有很积极的转变。
$ G: b, } @* s. \! f) F: a
$ _9 ]2 {4 |& { 因此，这个群体近几年购买彩票的数量有很大的增长，在消费群体里是未来最“质”优的彩民。
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/ Q' x, y H# | 最敢花钱彩民
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& B+ Z. ]% |2 q+ F 娱乐性群体- a/ ^8 w' P4 Q8 |- G0 }
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月收入3000元至5000元4 U8 q# {+ u8 I8 Z1 S. f9 ?
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该群体主要是企事业工作人员和个体工商户。月收入平均3000元至5000元，25岁至30岁的青年人居多，大专/本科学历占到60%以上。
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这部分人喜欢上网，喜欢体育运动，喜欢电子商务等新型的消费方式，喜欢参与有趣味性、娱乐性的活动，能够接受公益性宣传的氛围。而且年轻喜欢新事物的挑战，不受传统条条框框的制约。收入水平不错，有强烈的支付欲望，除去日常花销后有一定剩余。
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* t/ p4 C7 l% H( p- @2 J4 k 综合来说，他们是公益彩票的中坚力量，是目前最敢花钱，“质”最优的消费群体。1 S2 q) D/ G0 {, _
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最有目的性彩民
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改善性群体
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. ]9 s$ Z! g- B. q 月收入3000元以下
# [4 Q' T6 `% {+ S8 d1 l
7 W& N+ I; g) J/ P9 x8 o) L# O 该群体主要由服务业、商业等一般职工、农民工、退休人员、下岗工人、自由职业者等构成。月收入在1000元至3000元，年龄层次跨度比较大，从25岁至60岁都有，学历一般都在专科或以下。
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在这部分群体里，“柴米油盐酱醋茶”占去生活的很大一部分，除去维持日常开销后，节余一般都会很少，有一部分人生活水准不高，生活的压力比较大。他们对彩票的公益性并不太了解，有很强的致富心理以改变现在的生活状态，因此在对待购彩的态度上有很大的偏差性，但这部分人在彩民中占有相当大的比例，是“量”最大的彩民群体。
1 F/ k- t, |; f! e, H @2 b, S8 e, I2 ]7 {
该彩票频道主编在接受记者采访时说：“以前民间有"有钱人买股票，没钱人买彩票"之说。经过十几年的发展，公益彩票再不是穷人帮穷人的工具，已然成为由中高收入者支撑起来的公益事业。公益体彩整合社会阶层的上游部分来为下游提供公益性的服务，同时帮助和接纳社会下游人群向中上层转变，形成健康良性循环。”[/td][/tr] x' {+ s2 j+ H: V
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