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沃尔玛彩票销售解禁 彩票成国外超市收益最高项
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近日，美国新罕布什尔州盼望着大型连锁超市沃尔玛能对该州彩票销售“解禁”，从而增加彩票的销售渠道来提升销售收入。( g2 O" u! s8 x) ~* I; d! Y R
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该州彩票部门主管里克·威斯勒说，在沃尔玛超市中安放彩票销售机，将增加彩票销售收入。
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( Z, P1 x z8 [0 F2 @沃尔玛一直拒绝在店内销售彩票。但是明年起，沃尔玛总部所在地——美国阿肯色州的沃尔玛店铺将开始出售该州彩票。这使得其他各地区的彩票主管们也纷纷打起主意，思考着能够让零售商转变观念的新举措。8 {. D5 b+ m% b2 v, E9 G
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上周，新罕布什尔州ZF议员还号召彩票部门研究增加彩票销售收入的途径。# Q& U" u3 b* \, G5 s% W& |+ h- r
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沃尔玛开售彩票的消息也引起了玩家的关注。有的玩家认为，一旦阿肯色州的沃尔玛店铺开始销售彩票，其他州也肯定会纷纷“跟进”。但也有玩家对沃尔玛向来执行低价政策而致出现无数“血汗工厂”的现象进行了调侃。他认为，如果沃尔玛开售彩票，没准几年后，美国的彩票业务就要外包给某个洪都拉斯的“血汗工厂”来做了。因为按照沃尔玛一惯的做法，他们肯定会将彩票降价至0.99美元出售。
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, P I5 o/ |/ j4 _% [# I[b]彩票成为国外超市收益最高的项目[/b]9 J1 O) r p; Z* S$ A: C5 ~
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经济危机不期而至,便利店在国外大部分地区都在积极推动彩票市场发展。在国外，彩票往往是顾客光顾一个便利店的第四个原因，排在汽油、啤酒、饮料之后。数据显示，10到20美元的彩票游戏，比1到2美元的游戏有更高的付出，但也意味着更高的奖金。零售商已充分认识到，如何抓住创造更高利润的项目，在便利店里，彩票绝对是每平方英尺利润收益最高的项目。 |
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