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台湾彩券电脑型两款新产品宾果宾果与威力彩销售量只有预期不到三成，台彩考虑将威力彩每注投注金额下降到50元，但刮刮乐却大卖超乎预期，台湾彩券昨（31）日推出「奥运金牌」等新款刮刮乐。7 y, i* E3 r! B4 M* E) m
受通膨与不景气双重影响，彩迷掏出钱包买彩券的意愿也降低，台彩今年两款重量型的电脑彩券销售量不如预期，影响全年营业额目标，将由755亿元下修至 720亿元。台湾彩券董事长尚瑞强表示，原先预计电脑型与立即型业绩分别为59亿元与160亿元，但截至7月底，总体销售额只有401亿元，其中电脑型彩券占287亿元，达成率仅48%。
, ~& a- O9 Y+ ~3 n原先被台彩视为祕密式器的宾果宾果，预估今年要贡献销售量120亿元，也就是一天要卖出5,000万元，但目前每天为3,300万元至3,500万元，到 7月底总销售金额只有31亿元，达成率只有25 .8%，远低于预期。另外，年初就上架的威力彩，由于今年一直没有大额奖金累计，使得威力彩声势一直无法上升，加上每注100元的投注金是最「贵」的电脑型彩券，在通膨压力下，吸引力也降低。
+ g/ Q) N0 C [" F% s/ l威力彩原预估目标为200亿元，一开始就因为上市延后一个月，加上每期销售额只有6,500万元至7,000万元，截至7月底销售额只有66亿元，达成率31%，只比宾果宾果稍佳。
. c2 ^( E! D$ W4 J3 | v+ ~) g7 K台彩内部正在打造威力彩变身计画，据了解，未来可能将投注金由原100元下降至50元，同时会增加小奖的中奖率，希望能提振威力彩买气。
7 ^ Q( H. f' Q% V i不过，刮刮乐销售量超乎预期，今年前七个月已达115亿元，达成率72%，预估全年销售量可突破200亿元，成为台湾彩券最热卖的商品。台彩在这周末将推出三款以「金」为主题的刮刮乐，「金钱帝国」、「金鸡母」和「奥运金牌」三款新游戏。3 g+ V7 } V, d
头奖奖金高达500万元的「金钱帝国」，中奖率达45.15%，总奖金超过5亿元，预期将吸引常客回笼试手气；以本土化命名的「金鸡母」，头奖100万元，有超过8万个800元以上的奖项。3 E6 V& x* ?' z# i' D. y
刮刮乐也抢搭奥运风潮，推出「奥运金牌」，让彩券也可在纸上玩奥运竞技型游戏，一博头奖200万元，还可以不同形式搭上8月奥运热，一尝另类奥运竞技乐趣。 |
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