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[table]/ n" a+ i h# A
[tr][td]彩票作为一种新型的消费方式，不在乎中奖多少，关键在于得到一份期盼，公益彩票已经成为居民生活娱乐不可或缺的一部分。日前，某彩票网站对彩民购彩习惯进行了一项详细调查，从数据上我们大体可以将天朝的彩民消费群体分为三大类。+ ~7 `" m3 q) {) [% O
0 C# v* u) l" P 最具潜力彩民9 I: F7 y6 _9 R5 B- ~- G
# o2 ]0 b( w. |- X$ N6 m; b
休闲性群体
& r" s' N5 q- v$ c3 Z4 }
" g; @9 k3 s" |% B" |( \3 k, o& I 月收入5000元以上
1 Z; N6 g2 u5 {2 V, q$ J* b6 _( `6 n* P; X
该群体主要包括企业老总、白领人员。这个群体月收入在5000元以上，以30岁至49岁的中年男子为主，本科以上的比例约占到70%。
1 N3 d9 D' l* U9 g, O1 v' X; p7 b6 o+ w4 v& o
这类人工作繁忙，购彩主要是实现休闲的目的。但是对公益彩票的娱乐性极其感兴趣，他们喜欢参加一些比较有刺激性娱乐功能的游戏，以缓解工作压力。同时，他们对自身的健康状况比较关注，也认同彩票的公益性，特别是2008年奥运会以来，对于体育健康的投入很有必要，在对待公益彩票的态度上有很积极的转变。3 }9 a# }1 Y9 [! i$ `9 w: }. }/ n
* M" B. b' {: x7 y7 d' k
因此，这个群体近几年购买彩票的数量有很大的增长，在消费群体里是未来最“质”优的彩民。
- q3 u/ E8 ?0 [1 Z1 D
; E- ]" M# W+ ]3 g9 }: V 最敢花钱彩民4 G- E% O! @3 F
! s' i: _4 z3 H
娱乐性群体( G" J- A5 V' E9 e n, j
$ G; b! ~- S7 G6 e% i& T$ \ 月收入3000元至5000元
& C" Z! Y5 q0 X0 |- w0 @: K1 O
/ C" G; U/ y' h: u 该群体主要是企事业工作人员和个体工商户。月收入平均3000元至5000元，25岁至30岁的青年人居多，大专/本科学历占到60%以上。
6 @* |1 ]9 m* [9 j' d0 U% S
' x u" c: g/ @( v9 O 这部分人喜欢上网，喜欢体育运动，喜欢电子商务等新型的消费方式，喜欢参与有趣味性、娱乐性的活动，能够接受公益性宣传的氛围。而且年轻喜欢新事物的挑战，不受传统条条框框的制约。收入水平不错，有强烈的支付欲望，除去日常花销后有一定剩余。
$ I4 X: {: z) Y v: ?) L3 m& }0 b3 z
综合来说，他们是公益彩票的中坚力量，是目前最敢花钱，“质”最优的消费群体。! E) `# P! U& T4 D( Q
3 y! h4 K1 C2 H9 z+ i; B# z
最有目的性彩民
8 n, s. i, T4 P h5 q: w @; a
: ]% M" ?. B& q7 t2 q 改善性群体4 l3 Z% C" h" m; n
$ `8 V8 e+ |9 \7 O4 v) k
月收入3000元以下+ j+ N2 Q+ R8 L$ m% k. X- H* D
% u; r l& {% v6 Q1 M t5 @ 该群体主要由服务业、商业等一般职工、农民工、退休人员、下岗工人、自由职业者等构成。月收入在1000元至3000元，年龄层次跨度比较大，从25岁至60岁都有，学历一般都在专科或以下。* p; m0 z* |% P4 L4 ^8 W; l
7 B j/ G1 I0 E( x* J) N5 e5 u
在这部分群体里，“柴米油盐酱醋茶”占去生活的很大一部分，除去维持日常开销后，节余一般都会很少，有一部分人生活水准不高，生活的压力比较大。他们对彩票的公益性并不太了解，有很强的致富心理以改变现在的生活状态，因此在对待购彩的态度上有很大的偏差性，但这部分人在彩民中占有相当大的比例，是“量”最大的彩民群体。
7 P: _1 Q7 r. l
. }5 y% I% `$ M 该彩票频道主编在接受记者采访时说：“以前民间有"有钱人买股票，没钱人买彩票"之说。经过十几年的发展，公益彩票再不是穷人帮穷人的工具，已然成为由中高收入者支撑起来的公益事业。公益体彩整合社会阶层的上游部分来为下游提供公益性的服务，同时帮助和接纳社会下游人群向中上层转变，形成健康良性循环。”[/td][/tr]! F0 [4 d7 D! T5 u4 }1 Z$ i
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