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11 月 6 日，Binance 称正在灰度测试其 App 内置 Web3 钱包产品，用户可将 Binance 平台资产一键转入 Web3 钱包。中心化交易所争相抢夺Web3 钱包的「话语权」，Web3 钱包目前被视为抢夺用户的流量入口，加密研究员 Haotian 分析了这一现象的原因。
! A9 i' Z9 W0 p; s$ s+ u1 }Web3 钱包目前被视为抢夺用户的流量入口，几乎成兵家必争之地。市面上钱包已有很多，但很少看见哪个钱包拥有「交易所」一样话语权，交易所站着把钱赚了，回来还抢钱包的一亩三分地，原因是什么呢？
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" Z* C* p+ c0 d0 R: A$ ^& Z: c' Z1) 钱包具有币圈最"正派「的叙事，web2 来的不少大厂创业者，融入不了 web3 社区+Token 的野蛮玩法，大概率会选择做钱包，同理交易所做 web3 钱包也会获得更持久的品牌形象。
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2）CEX 靠上币获得的流量优秀，正在被内卷削弱，二三线 CEX 抢先上币，一线 CEX 用户成接盘侠的上币格局已然成型，CEX 在获取流量的事上凸显焦虑情绪，web3 钱包业务或是一个新得增量入口。7 R8 J1 p3 W- d7 w: Z
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3）MPC 及账户抽象技术确实能降低一部分用户参与门槛，利于 CEX 扭转核心交易所业务过于中心化的形象，用新产品矩阵来削弱被诟病的中心化问题，值得尝试。
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4）UniswapX、链上订单波簿衍生品，独立交易应用链等 DEX 竞品，正一步步通过账户抽象、代付 Gas、竞拍式路由等微创新，正在降低和 CEX 的用户体验差距，交易所选择布局 Web3 钱包也是被迫应战来和 DEX 做对抗。
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5）CEX 的高话语权正在逐渐式微，上币优势，流量优势，服务优势等一点点被削弱，主动向去中心化环境靠拢，迎合更 web3 的玩法本质上是一种行业进步。
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6）钱包整体的生态卡位还太弱，迁移成本低，CEX 布局钱包定会带着钱包卷出一个新高度，期待类似 intent-centric 的抽象解决方案以及加持 AI 的方案能够被慢慢卷出来。
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2 D% y: @1 `) c' @" ?7）web3 钱包全新的叙事方式会助力交易所应对日益复杂且严峻的监管压力，完全 Custody 和 Self-Custody 面对的监管差异显而易见。
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3 [; Q! A! u$ m/ c7 x" d至于 OKX、Binance 以及后来跟进的交易所钱包，哪家强其实并不重要，大家只要知道，CEX 的垄断地位正在式微，去中心化 Power 正在凸显，让他们卷吧。
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