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一季度彩市总销量超462亿 竞猜成体彩销量增幅
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截至2011年3月31日,今年第一季度彩票市场的销售总额达到了462.94亿多元,比2010年同期增长了33.64%。其中,福利彩票的总销售额达到了271.52亿多元,与2010年同期相比增长了69.55亿多元,同比增幅达到了34.43%;体育彩票的总销售额则为191.42亿元,比去年同期增加了46.98亿元,增幅为32.52%。
* ~, J: w! f( U; w! F[b] 福彩为国家筹集公益金[/b]( g& Y8 q! C# l5 I. E
[b] 超82亿元[/b]
& @6 r' V4 h! T6 t- o 在第一季度彩票销售数据中,福彩销量占彩市总销量的58.65%。其中,电脑福利彩票的销量达到了189.36亿多元,与2010年同期相比增长了28.3亿多元,同比增幅达17.57%。2011年第一季度,电脑福利彩票共筹集公益金66.27亿元。
) ^+ d+ I4 F" c+ n8 o2 j, k# T) _ 根据有关数据统计显示,双色球游戏2011年第一季度的销售量为104.53亿多元,占到了第一季度全国电脑福利彩票销量的55.20%。与2010年第一季度同期相比,双色球游戏销量上升了20.4亿元,增幅为24.25%。前三个月,双色球游戏为全国贡献出234注一等奖,其中千万元以上大奖为32注。" g1 i0 v6 J3 G3 C+ ^
3D游戏在第一季度的销售总额达到了48.58亿多元,占据全国电脑福利彩票一季度销量的25.65%。与2010年同期相比,3D游戏今年第一季度的销量上升了2.43亿元,同比增幅为5.26%。而与今年前两个月相比,3月份,该玩法销量出现了较大幅度增长。
1 j8 \! a A9 t+ ?8 j/ M 七乐彩游戏第一季度的销售额为3.56亿多元,占据了全国电脑福利彩票第一季度销量的1.88%;与2010年同期相比,销量下降了0.13亿元,降幅约为3.52%。7 M- @" d% A7 b9 y" l$ M$ k5 \
其他电脑彩票游戏2011年第一季度的总销量为32.61亿多元,与2010年同期相比,销量增长了5.59亿元,增幅达到了20.68%;而该销量占据第一季度全国电脑福利彩票销售额的百分比达到了17.22%。第一季度,全国即开型福利彩票刮刮乐的销量达到了44.21亿多元,比2010年第一季度销量增长了18.61亿多元,增幅达到72.69%。而全国即开型彩票,第一季度共筹集公益金16.42亿多元。
! u& j$ `! H' n8 }+ q0 V* ^* }- d# o% v[b] 竞猜成体彩销量增幅[/b]
+ m8 J k: e i; t$ {1 X V: \[b] 最大亮点[/b]
8 B) n. G( @& C7 E& \ 截至3月31日,今年体育彩票全国总销量达到191.42亿元,比2010年第一季度同期增长了46.98亿元,增幅为32.52%。第一季度,体育彩票共为彩民捧出88注500万元以上的大奖。+ n% x# F! P2 G3 J
据有关数据显示,乐透型游戏仍然是体育彩票的市场主力,该类型彩票2011年第一季度的销售量达到了96.4亿元,与2010年同期相比,增幅为6.52%,占据体彩全国总销售量比例为50.4%。其中,超级大乐透游戏的销售额为28.1亿元,与2010年同比增长了26.69%,在体彩乐透型彩票游戏中,增速最快;排列5游戏的销售额为7.41亿元,同比增长10%;七星彩游戏的销售额为6.7亿元;而排列3游戏的销售额则是达到了19.7亿元,与2010年同期相比,增幅为2.72%。与3D游戏一样,排列3游戏在2011年3月,销量同样出现了止跌回升的势头。, \% ]8 o/ |3 U9 b2 M1 T3 F
竞猜型彩票的总销售量在第一季度达到了50.66亿元,与2010年同期相比,增幅高达136.05%——是今年体育彩票增幅最大的彩票游戏,其占据体彩全国总销量比例为26.47%,市场份额与去年同期相比有了较大幅度的增长。
, k; j- C1 @* d; X: m2 h 其中,新单场竞猜的销售额为28.73亿元,占全国体彩总销量比例为15.01%——与去年同其相比的增幅,则是高达653.99%,这成为拉动2011年体彩竞猜型彩票游戏销量增长的主要因素。据数据分析显示,新单场竞猜彩票销量增加的主要原因,是该玩法今年在全国销售省份的增加。
2 A0 U5 h6 {& ~# c5 k, m 而体彩即开型彩票顶呱刮2011年第一季度的销量达到了44.2亿元,占据全国体育彩票销量的比例为23.13%。 |
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