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保利当代艺术携手文昌链 数字艺术品加商业地产营销 数字与实体融出商业新动能
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定义「ForMe 专属形象」，铸造专属数字藏品。
近日，时逢太古地产 50 周年，北京保利当代艺术有限公司携手BSN文昌链，以太古地产购物中心为载体，以区块链技术为突破，打造了一款潮流换装类多人互动社交应用「ForMe」，开启「数字艺术品+商业地产营销」新型营销方式，打破线下实体商业场景的线上游戏化壁垒，为消费者带来 Web3.0 时代的超前数字艺术体验。
扫码进入游戏商城
定制专属百变形象
铸造专属数字藏品
兑换专属限定潮礼
潮玩态度
YóU你定义
NFT 技术赋能：「首创 UGC 铸造模式」，建立紧密用户连接
「ForMe」专属虚拟互动空间，一款赋能用户轻松铸造数字艺术品的 Web3.0 多人互动换装应用，将定制化虚拟形象与时尚潮流相结合，重构品牌与消费者之间的关系。 应用首创采用「 UGC 铸造模式」，通过让消费者拥有自由定义的数字艺术品和链上资产，既丰富了品牌价值的内涵，也让消费者与品牌之间的连接更加紧密。
l 通过BSN文昌链NFT（Non-Fungible Token）技术，赋予「ForMe 专属形象」数字艺术品在区块链上的唯一标识，其不可篡改、不可复制、可溯源的特性，让消费者体验到拥有「ForMe 专属形象」的独特感，创造年轻人语境下的个性化数字盛宴；
l 通过边界智能「AVATA」多链/跨链 API 服务平台，实现快速铸造数字艺术品，由「AVATA」对接文昌链，简单易用、快速接入、安全可靠、成本可控，大幅提升了开发及应用效率。
营销赋能：虚实结合，打破线上线下壁垒，开启 Web3.0 商业地产营销
通过「 YóU你定义」的活动，太古地产以购物中心为载体打通了商业地产营销的「虚拟」和「现实」。
第一步：通过ForMe元宇宙，结合数字艺术背景，定制玩家专属虚拟形象。
第二步：购物中心线下互动装置，一键上屏，完成潮流伙伴个性打卡。
第三步：兑换定制潮礼，解锁品牌礼遇。
活动依托于太古地产旗下各购物中心项目的会员体系，精准锁定目标受众；为零售品牌创建数字资产，线上曝光的同时将线上流量有效转化至实体门店。通过交互游戏的方式整合私域流量，实现落地精准营销，让线上游戏有效联通线下体验，在多元潮流艺术的加持下，提升品牌附加值，强化传播效果。
产业赋能：数字艺术赋能商业地产，激活实体产业经济
太古地产会员通过上屏铸造「ForMe 专属形象」数字艺术品，参与到日益广阔的 Web3.0 数字文化消费市场之中，为商业地产数字化提供了新玩法，体现了 Web3.0 数字艺术赋能商业地产、赋能实体产业的巨大潜力。活动更得益于保利当代艺术的数字艺术加持，应用上发布的多款背景均获全球多位艺术家的IP授权，让消费者拥有更个性化和更具辨识度的选择，提升虚拟互动空间调性。
此次合作，是保利当代艺术和太古地产在商业地产领域的数字化创新的前沿探索，更是BSN文昌链先进技术赋能实体经济和产业的又一精彩案例。我们相信，未来的元宇宙营销模式将为真实商业应用场景带来更多可能性！ 来源：金色财经 |
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