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4 Q) |- E& N! _* v
从2021年初国内数字藏品平台就已经开始逐渐出现，直到2021年11月呈井喷趋势，2022可以说是国内数藏平台大爆发的一年。 6 J: ?6 a: v' o3 }- ^: i& D
但随着市场的日渐规范，用户心态日益理智，国内数藏圈子也已经开始出现分化，头部平台和新平台在运营水平、IP等级以及二级市场等各个方面分层趋势明显。 ; K) x7 t+ k+ b8 M5 N
从平台背景、技术支撑、运营策略、藏品价值等各方面进行剖析，给大家在选择平台和藏品的时候提供一些标准。
( R f( S: B6 K! K8 R互联网总是逃不开大厂 ) V; }# ~( M, D& |' A: F+ m
1.阿里的蚂蚁链，及蚂蚁链上的数藏平台包括支付宝的鲸探、阿里拍卖、天猫数字藏品。
6 c u3 ]; ~/ t( P0 ]* u" Q2.腾讯的至信链及其平台幻核、QQ音乐的TME数字藏品。 , {4 S9 l8 J7 X, r1 l' O& ^! ?
3.百度的百度超级链及其平台，百度APP、小度。
# o: \3 {4 @+ w; I& N* |4.网易区块链及平台网易云音乐、网易星球 2 W( d: e1 ^" S
5.京东的至臻链及数藏平台灵稀。 1 E9 v9 q* E4 w4 F+ ?" _
6.小红书用的至信链节点平台R-SPEACE，一直在尝试数藏领域但可能小红书用户和数藏圈用户匹配度不高的原因，一直不温不火。
" r6 z1 m8 o2 F$ f1 D目前除了鲸探和幻核外其余数藏平台还属于谨慎尝试阶段，QQ音乐的TME数字藏品和百度超级链相对发售藏品较为频繁，其余平台都是试水。尤其是京东，几乎没有什么动作。
5 g3 D9 b4 J) X大厂之外的值得期待的平台 2 r1 H9 ~ X4 a5 X3 \7 C# \: O( B
: W/ O! k1 N" K. {* K5 D, H
目前还在发展中且比较有潜力的平台我还是挺看好星启的，据我了解，该平台一直属于稳扎稳打型的企业。
" ^0 p, L4 y6 \关于星启数藏
8 j0 Q$ B7 \+ }+ f/ E9 V星启数藏是一个集非遗、文创、文博、文旅等价值IP为一体的专业性数字文化艺术品收藏平台，以BSN区块链底层协议为基础架构、以IP确权和交易算法为核心、以NFT铸造和发行为依托，通过数字经济赋能文化艺术，实现藏品链上铸造、发行、购买、收藏和传播。
# M( ?* b- I* X4 i初心就是想着为中国的中小企业去赋能，赋能的方式走线上和线下的结合。虽然说元宇宙市场近一年非常火，但在星启认为数字藏品发展的好必须做到：文化大旗不能丢，因为文化的属性最具有穿透力；其次商业的赋能不能少，商业是NFT市场的底层驱动力。只有持续不断的为平台赋能才能让这个市场变得越来越健康；线上线下融合是NFT市场发展的唯一出路，NFT市场必须避虚就实，依附于实体经济，赋能于实体经济，才能够获得长远发展。 $ B" H" p2 R' L2 z4 Y P
星启数藏优势在于在星启一直是以文化产业为中心，宣导更多的用户去了解到一些文化遗产。比如星启宣发的唐三彩女立俑、骑马吹笙等产品初衷就是让更多的用户对历史文化有所了解。通过对非遗文化的宣传以及这些作品的创作进行专题拍摄，让更多的能够触摸到历史文化脉络。 5 v0 S5 N/ H, Q3 F( o+ K
目前，星启数藏已与多位名家大师、博物馆及影业集团进行了签约合作。近期，星启数藏与国家一级美术师、国家一级书法师周少华老师进行独家签约合作。 |
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