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区块链物流公司唯链基金会（VeChain）与UFC（终极格斗锦标赛）签署合作伙伴关系协议，唯链（VeChain）的营销资产将覆盖全球约 9 亿观看赛事的家庭。 6 _) f: Q, m0 o6 y% _. ^
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近期，区块链物流公司唯链基金会（VeChain）与UFC（终极格斗锦标赛） 签署了一项五年以上的营销合作协议，协议价值近 1 亿美元。唯链成为 UFC 有史以来第一个 Layer 1区块链合作伙伴。 , C: u8 u) T5 U' F' y# O! L+ t
9 n7 U1 |8 B( m& A" @- n0 |UFC是MMA（综合格斗运动）最大的推广者和活动组织者，唯链（VeChain）的链上营销资产和品牌将整合到UFC的社交媒体、现场赛事、场内外推广等领域。 " i" F# _( Z$ u* N; S1 u
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UFC 全球合作伙伴关系高级副总裁保罗·阿森西奥表示，由于这笔交易，使UFC在2022年 的赞助收入比2021 年增长了 30%。
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+ p0 j$ d" u8 i合作伙伴协议立即生效，唯链的营销资产将于本周六 6 月 12 日在新加坡举行的 UFC 赛事中开始出现。 8 `, X6 w1 ^/ G R0 p
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UFC新加坡赛事 图片资料来源：Google
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) L/ p$ j! O7 G' I; i唯链是一个以业务为中心的第 1 层生态系统，重点是供应链跟踪。据唯链的财务数据分析，其在今年第一季度的开支相对节俭，而该合作伙伴协议成为今年以来最大的支出。5 月份发布的一份财务报告显示，作为一个掌握12亿美元的机构，唯链基金会在第一季度仅花费了约 400 万美元，营销支出不到 66 万美元。
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唯链表示，此次合作是“UFC 历史上超过以往任何一家赞助商的顶级合作”，UFC官方估计唯链的品牌将覆盖 175 个国家的 9 亿电视家庭。 ! x5 [2 O% a, J4 C% U
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作为交易的一部分，唯链将拥有 UFC 的官方格斗比赛排名的冠名权，现在称为“唯链支持的 UFC 排名”，以及UFC所有赛事和参赛选手的NFT铸造和发行权。
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( X6 ^3 r5 V; u( {* n唯链旗下两家公司将为 UFC 的社交媒体和其他数字平台创建链上内容，UFC 估计这些平台将覆盖观众以外的 2 亿人。唯链的年度“品牌大使基金”还将为参与唯链营销活动的 UFC 运动员提供资金支持。
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: h' ?* G+ K! R, y图片资料来源：thecryptobasic - V- {1 [! q- B# A+ d
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来源：金色财经 |
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